representation that sells
boutique tourism consultancy specializing in market representation, travel trade distribution, experience positioning + commercial growth in mexico.
commercial growth for destinations + tourism brands in mexico
most agencies sell visibility. perch makes you part of how the market sells.
in mexico, travel decisions are made during itinerary planning — and the travel trade drives what gets included. perch builds the continuous market presence, trade relationships + distribution channels that turn awareness into measurable bookings.
what perch can do
map the market
build your mexico market distribution landscape: how your category is sold today, which operators, agencies, OTAs + receptive partners matter most, and where the gaps + barriers are.
represent your brand
maintain a continuous strategic presence in mexico — account management, industry events, executive visit coordination + an active pipeline of priority accounts.
open new business
prospect + develop high-potential accounts across european circuits, FIT, premium, families, groups, incentive + MICE — validated against real market findings.
expand distribution
get your product into itineraries, tour programs + commercial portfolios across national, regional + luxury operators, 8,600+ registered agencies and latin america's leading OTAs.
strengthen partnerships
deepen relationships with distribution partners through channel development, co-op initiatives + performance support that keeps your product prioritized.
equip the trade
turn your experience into a compelling trade proposition — localized sales tools, travel trade education, training + content that build seller confidence + recommendation.
position the experience
strengthen brand preference through a localized commercial narrative, PR + industry media, and strategic collaborations that make you a must-visit within itineraries.
inform every decision
continuous market intelligence, trend + competitive analysis, monthly executive reporting + quarterly business reviews that translate insight into action.
who perch works with
subject matter expert
lorena is a market development consultant with more than 15 years of experience helping international destinations, attractions + travel brands establish, expand + strengthen their presence in the mexican tourism market.
her expertise spans the full tourism value chain — commercial representation, travel trade engagement, distribution development, strategic partnerships, tourism marketing, PR + content strategy — with deep relationships across mexico's operators, wholesalers, OTAs, airlines, DMCs, tourism media + trade associations.
representing visit orlando in mexico, she led one of the country's largest travel trade education programs; several of her content + communication strategies were later adopted as reference models across latin america. most recently she has led the mexico market development strategy for the new york yankees.